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Fenella Alfri

Product (UI/UX) Designer

ABOUT ME

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I'm a Singapore-based designer with experience working in
a start-up, agency and global product company.
I'm passionate to make an impact in the digital landscape.

I believe in a human-centric approach using design thinking to empathise with people, solve complex problems and craft meaningful experiences for a more inclusive future.

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SELECTED WORKS

Work

2024

Product Design (App/Web) • Design System

Daraz App

Optimising the bottom-funnel fashion experience for Daraz shoppers by providing sizing recommendations to increase overall fashion orders and minimise sizing-related returns

* Work in Progress, view case study
for most recent designs

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2022

Product Design (App/Web) • 0 to 1 • Branding • Design System

Earth 2 Platforms

Crafting experience of new community platform for Earth 2 to increase user engagement and encourage content creation

2023

Product Design (Web) • Design System • Prototyping

Toyota Design System

Maintaining design system to optimise efficiency and ensure visual consistency across Toyota's large digital ecosystem

2021

Product Design (App/Web) • Logo Design

Worksafe & Ceres

Redesign of dashboard and app to improve navigation experience and reduce cognitive load

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2023

Product Design (App) Case Study • Redesign

Splitwise Case Study

Redesign of Splitwise app to improve overall expense-creating experience, streamline user journey and reduce friction

2022

Content Strategy • UX Writing

Google Ads

Optimising Google Ads pages to showcase their entire suite of offerings in a more conversational and streamlined flow

2021

Product Design (App) Case Study• Brand Identity

FoodPal App

Creating a one-stop ordering and payment platform across all food stalls in NTU campus to improve user experience

SEE MORE

View other
projects

Check out other project opportunities I have been involved in

2021

Motion Graphics • Content Strategy

Deloitte Innovation

Generated illustrations and motion graphics for Deloitte SEA Innovation month to enhance social media outreach

2021

Front-end development • HTML/CSS

Velox Essential Oil

Designing a website experience to showcase the new collection of Velox essential oils using HTML/CSS

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2020

Graphic Design • Web Design • Brand Identity

EcoPalm Board Game

Designing a role-playing board games for Indonesian school children to raise awareness on the sustainability practices

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2019

Product Design (App) • 3D Rendering

TriGreen App

Creating a compact, indoor smart hydroponics system and accompanying app to monitor plant conditions

2019

Product Design (App) • 3D Rendering

Aura App

Designing an air pollution sensor and accompanying app to identify pollution levels and real-time reports

2022

Animation • 3D Modelling

TenSquare x NTU

Creating animation based on theme of sustainability displayed on TenSquare building in Singapore's CBD

CONTACT ME

☕️

Let's chat further.

Thanks for stopping by! If you'd like to reach me further, here is where you can find me:

Connect with me!

Drop me an email!

fenella.alfri00@gmail.com

View my CV!

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